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Case Study · Property Agent · Singapore

How A Singapore Property Agent Recovered SGD $1,200/Month In Wasted Ad Budget

Monthly ad spend
$3,000
Budget recovered
$1,200
CPL change
$81 → $23
The Problem

A Campaign That Mysteriously Stopped Working

The property agent had been running Google Ads for three years. The campaigns worked. Then, over six weeks, something changed. Leads were coming in, but none of them answered the phone. CPL climbed from $28 to $81. The agency managing the campaigns couldn't explain it.

The problem wasn't the ads. It was what Google had learned.

The Discovery

What LeadsOff Found in Week 1

Total submissions (Month 1)131
Flagged as spam94 (72%)
Verified genuine leads37 (28%)
Unique attacking devices11
Top attacker83 attempts from one fingerprint

72% of form submissions were fake. Google had spent six weeks optimising toward fake buyer profiles.

The Solution

Nothing Changed in the Campaign — Except the Data

LeadsOff was installed via the WordPress plugin in under 10 minutes. No changes to the campaign. No new ads. No bidding strategy tweaks. The only thing that changed was what Google was allowed to learn from.

From week two, only verified leads triggered conversion events. The 11 attacking devices were permanently fingerprinted. One primary attacker — traced to a single competing agency's network — was blocked after 83 attempts in month one.

The Results

3 Months Later

CPL
$81$23
Lead answer rate
22%91%
Budget on real buyers
$840 of $3k$3,000 of $3k
Competitor attacks blocked
0247 attempts
The Lesson
"I thought the market had dried up. It hadn't. Someone had been poisoning my campaign for months. LeadsOff showed me exactly who."
— Property Agent, Singapore
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