A Campaign That Mysteriously Stopped Working
The property agent had been running Google Ads for three years. The campaigns worked. Then, over six weeks, something changed. Leads were coming in, but none of them answered the phone. CPL climbed from $28 to $81. The agency managing the campaigns couldn't explain it.
The problem wasn't the ads. It was what Google had learned.
What LeadsOff Found in Week 1
72% of form submissions were fake. Google had spent six weeks optimising toward fake buyer profiles.
Nothing Changed in the Campaign — Except the Data
LeadsOff was installed via the WordPress plugin in under 10 minutes. No changes to the campaign. No new ads. No bidding strategy tweaks. The only thing that changed was what Google was allowed to learn from.
From week two, only verified leads triggered conversion events. The 11 attacking devices were permanently fingerprinted. One primary attacker — traced to a single competing agency's network — was blocked after 83 attempts in month one.
3 Months Later
"I thought the market had dried up. It hadn't. Someone had been poisoning my campaign for months. LeadsOff showed me exactly who."
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